The only place for official Fred Whitton Challenge merchandise
Here on The Fred Shop you’ll find some great Fred Whitton Challenge clothing and merchandise.
The Fred Whitton Challenge
That’s exactly what it is – 112 miles on the toughest route in Britain. We make no bones about the ride, it is hard, and will probably be the hardest one day ride you will ever complete. It will take a lot of effort and willpower to finish the event, please don’t take it lightly, and don’t attempt it if it’s your first sportive. Money from purchases made from The Fred Shop after expenses will be donated to the Fred Whitton Challenge Charities.